Understanding SMS Polling

SMS polling is a method of conducting surveys or polls using text messages on mobile phones. It sends a series of questions to a group of participants, who then respond by sending text messages with their answers. The responses are collected and analyzed to determine the results of the poll.


This can be done manually or through software that automates sending questions and collecting responses. SMS polling is often used for quick, informal surveys, such as gathering opinions on a new product or service, or conducting market research.

The Benefits of Using SMS Polling for Businesses & Marketers

SMS polling offers several benefits for businesses and marketers:

  1. High response rate: SMS has a high open and response rate compared to other forms of communication such as email.
  2. Cost-effective: SMS polling is relatively inexpensive compared to other forms of market research, such as in-person surveys or focus groups.
  3. Quick and easy: SMS polling is a quick and easy way to gather information from a large group of people in a short amount of time.
  4. Targeted: SMS polling allows businesses to target specific groups of people, such as customers or potential customers, to gather detailed information.
  5. Convenience: SMS polling allows participants to respond to surveys at their convenience, rather than having to be present at a specific time and place.
  6. Real-time results: SMS polling allows businesses to gather real-time feedback which enables them to act quickly and make changes if needed.
  7. Personalization: SMS allows businesses to personalize the message to the recipient, increasing the chances of a response.
  8. Versatility: SMS polling can be used for a variety of purposes, such as customer satisfaction surveys, market research, event feedback, and more.

How to Set Up an Effective SMS Poll in Minutes?

Here are the steps for setting up an effective SMS poll in minutes:

  1. Define the purpose of the poll: Clearly define the goal of the poll and the information you want to gather.
  2. Write clear and concise questions: Keep the questions simple and to the point. Avoid asking multiple questions in one text.
  3. Choose a polling platform: There are a number of online platforms that allow you to create and send SMS polls, such as SurveyMonkey, Google Forms, or Twilio.
  4. Create and test your poll: Use the platform’s tools to create your poll and test it to ensure that it is functioning properly.
  5. Create a list of participants: Gather a list of mobile numbers of the people you want to participate in the poll.
  6. Send the poll: Use the platform to send the poll to the participants.
  7. Track responses: Monitor the responses as they come in and use the data to analyze the results of the poll.
  8. Communicate the results: Share the results with the participants and relevant stakeholders.

It’s also important to consider the legal aspect of SMS polling, such as obtaining consent from the participants and providing an opt-out option.

What are the Best Tools For Creating & Managing SMS Polls?

There are several tools available for creating and managing SMS polls, some of the popular ones include:

  1. SMSala: SMSala is a cloud communication platform that allows businesses to create, send, and manage SMS polls. It offers a wide range of tools and features, including an API for integrating with other systems, and the ability to track and analyze results in real-time.
  2. SurveyMonkey: SurveyMonkey is a popular online survey tool that allows businesses to create and send SMS polls. It offers a range of features such as skip logic, data export, and real-time reporting.
  3. Google Forms: Google Forms is a free survey tool that is part of the Google Suite. It allows users to create and send SMS polls and track the results.
  4. Poll Everywhere: Poll Everywhere is a web-based tool that allows users to create, send and manage SMS polls. It’s easy to use, and it allows tracking the results in real-time.
  5. Call Loop: Call Loop is an SMS marketing and automation tool that allows businesses to create and send SMS polls, as well as manage and segment their text message lists.
  6. EZ Texting: EZ Texting is an SMS marketing platform that allows businesses to create and send SMS polls, as well as manage and segment their text message lists.

Most of these tools offer free trials or free versions with limited features, it’s best to compare the pricing and features of each one and see which one fits best for your needs.

Conclusion: Leverage the Power of SMS Polling to Get Actionable Insights Quickly!

SMS polling is a powerful tool for businesses and marketers to gather valuable insights quickly and efficiently. It offers a high response rate, is cost-effective, quick and easy to set up, targeted, convenient, and provides real-time results.

With the wide range of tools available, businesses can create and manage SMS polls in minutes and start getting actionable insights from their customers and potential customers. By leveraging the power of SMS polling, businesses can make informed decisions and improve their products and services to meet the needs of their customers.